GET TO KNOW NEWMOUNTAIN
THE BACKGROUND
NewMountain was founded in Gothenburg, Sweden — a city shaped by coastline winds, deep forests, and a strong sense of craftsmanship.
With roots that trace back to the quiet Scandinavian woods, our journey began with a simple idea: to bring the clarity, calm, and raw authenticity of nature into everyday life.
What started as a small concept has grown into a brand driven by passion, curiosity, and a desire to create something meaningful. Every product, every detail, and every decision reflects our connection to the natural world that shaped us.
WHATS BEHIND THE NAME
The name NewMountain reflects our origin and our philosophy.
“Mountain” represents strength, stability, and the quiet confidence found in nature.
“New” symbolizes renewal — a fresh perspective, modern ideas, and the next chapter in how we design, create, and think.
Together, they embody our mission:
to rise with intention, to stay grounded in our roots, and to build something that lasts.
THE VISION
Our vision is to build a modern brand that combines quality, sustainability, and timeless design.
At NewMountain, we believe in creating products that not only look good — they should feel good, last long, and inspire a lifestyle rooted in connection and purpose.
We strive to:
Craft items with long-term value
Celebrate simplicity without compromising elegance
Integrate nature-inspired design into contemporary living
Build a community that appreciates authenticity over excess
